Privacy policy

Privacy Policy

This Privacy Policy describes how cajunlights.com collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, please contact us by e-mail at info@cajunlights.com or by mail using the details provided below:

Cajun Lights
1254 Center Hill Hwy
Hertford, NC 27944
United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information”.

Device Information

Purpose of collection:
To load the Site accurately for you and to perform analytics on Site usage to optimize our Site.

Source of collection:
Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose:
Shared with our website platform provider Shopify and analytics providers.

Personal Information collected:
Web browser version, IP address, time zone, cookie information, viewed products or pages, search terms, and information about how you interact with the Site.

Order Information

Purpose of collection:
To provide products or services to you, process payment information, arrange shipping, provide invoices and order confirmations, communicate with you, screen orders for fraud or risk, and provide information or advertising related to our products or services when consistent with your preferences.

Source of collection:
Collected directly from you.

Disclosure for a business purpose:
Shared with Shopify, payment processors, shipping carriers, and fulfillment providers as necessary to complete your order.

Personal Information collected:
Name, billing address, shipping address, payment information, email address, and phone number.

Customer Support Information

Purpose of collection:
To provide customer support and respond to inquiries.

Source of collection:
Collected directly from you.

Disclosure for a business purpose:
Shared with customer service providers or email hosting providers when necessary.

Personal Information collected:
Name, email address, phone number, order information, and any other information you provide when contacting us.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy

  • We may share certain Personal Information with TikTok and its business tools to help us measure advertising performance, optimize marketing campaigns, and deliver more relevant advertisements.

    Depending on the technologies enabled on our Site, information shared with TikTok may include website activity, device information, purchase information, and customer identifiers such as email address or phone number (which may be transmitted in hashed form).

    TikTok may use this information to attribute purchases to advertising campaigns, create custom audiences, improve ad delivery, and provide analytics regarding the effectiveness of our advertising efforts.

Behavioural Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For example:

  • We may use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy
  • You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
  • We may share information about your use of the Site and your purchases with advertising partners through cookies or similar technologies.

  • We use advertising and analytics tools provided by TikTok, including TikTok Pixel, Events API, and Advanced Matching technologies. These tools help us understand how visitors interact with our website, measure advertising performance, and improve our marketing efforts.

    These technologies may collect information about your device, browsing activity, purchases, and interactions with our website. In some cases, customer information such as email addresses or phone numbers may be used to help match website visitors with users on TikTok for advertising and measurement purposes.

    For more information about TikTok's privacy practices, please review TikTok's Privacy Policy and TikTok Business Products (Data) Terms.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page:

https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by visiting:

You can also opt out through the Digital Advertising Alliance portal:

https://optout.aboutads.info/

Using Personal Information

We use your Personal Information to provide our services to you, including:

  • Offering products for sale
  • Processing payments
  • Shipping and fulfilling orders
  • Communicating with you
  • Providing updates, promotions, and offers
  • Right to access personal information
  • Right to correct inaccurate information
  • Right to delete personal information
  • Right to opt out of targeted advertising where applicable
  • If you need to request any changes please email us at info@cajunlights.com

Retention

We retain Personal Information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records. The retention period may vary depending on the type of information and applicable legal requirements.

TikTok Advertising

When we use TikTok advertising tools, including TikTok Pixel, Events API, Advanced Matching, or Shopify integrations, we may share information about your interactions with our Site, purchases, and customer identifiers such as email addresses or phone numbers (which may be transmitted in hashed form) with TikTok. This information helps us measure advertising performance, attribute purchases to advertising campaigns, create custom audiences, improve ad delivery, and optimize our marketing efforts.

Cookies

We use cookies and similar technologies for functionality, analytics, and advertising purposes. Where required by law, we will obtain your consent before placing non-essential cookies on your device.

You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site.

Target Advertising:

We may share personal information with advertising partners for targeted advertising and marketing purposes. Depending on applicable law, this sharing may be considered a "sale," "sharing," or "targeted advertising." Consumers may have rights to opt out of these activities where required by law.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.